marketing
Master of Science in Management Areas of Specialization Marketing.
Course readings are drawn from marketing and related fields on topics broadly labeled as having to do with marketing and society issues, including public policy and marketing, transformative consumer research, social marketing, macromarketing, and sustainable consumption. Mgmt 945 and Mgmt 948 Quantitative Models for Marketing QMM I and II: The seminars, QMMI and QMMII, are particularly valuable for M.Sc.
Marketing Undergraduate Admissions Carleton University Undergraduate Admissions Carleton University. Marketing Undergraduate Admissions Carleton University.
Gain critical thinking, analytical, decision-making and creative skills to effectively manage the development, pricing, promotion and distribution of products and services. Learn how to build and sustain high-value customer relationships in competitive environments. Marketing graduates pursue careers in marketing strategy, sales, advertising, product/brand management, customer relationship management, marketing research, public relations and e-commerce.
Marketing - Wikipedia.
and Gounaris, S.P, Marketing" Orientation and Company Performance: Industrial vs. Consumer Goods Companies, Industrial Marketing Management, Vol. 26, 1997, pp. Verbeke, Willem; Dietz, Bart; Verwaal, Ernst 2010. Drivers" of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers" PDF. Journal of the Academy of Marketing Science. 39 3: 407-28. and Spiro, R.L, The" Marketing Concept in Perspective, Business Horizons, May-June 1988, pp. Hooley, G, Fahy, J, Beracs, J, Fonfara, K. and Snoj, B, Market" Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales, Journal of Business Research, Vol. 50, 2000, pp. Note that the most widely applied scale is that developed by Narver and Slater in Narver, J.C, and Slater, S.F, The" Effect of Marketing Orientation on Business Profitability, Journal of Marketing, Vo. 54, 1990, pp. Blackwell Reference, Kotler, P, What" consumerism means for marketers" Harvard Business Review, vol. 3, 1972, pp. 48-57; Wilkie, W.L. and Moore, E.S, Macromarketing" as a Pillar of Marketing Thought, Journal of Macromarketing, Vol. 2, December 2006, pp. 224-32 doi: 10.1177/0276146706291067; Wilkie, W.L. and Moore, E.S, Scholarly" Research in Marketing: Exploring the 4" Eras" of Thought Development, Journal of Public Policy and Marketing, Vol.
Canadian Marketing Association: Events, Courses, Jobs CMA.
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